AcuityAds Stock Fell 10% in October: Is it Time to Buy?

After falling nearly 10% in a month while markets saw a strong rebound, is AcuityAds worth a buy, or should you avoid the stock?

| More on:
clock time

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

October brought some much-needed relief to financial markets after a year where many stocks lost tonnes of value in the volatile environment. Surging inflation and rapidly rising interest rates have combined to create one of the most challenging investing environments in years. AcuityAds (TSX:AT) stock, for example, is down 57% this year and more than 60% over the last 12 months.

In October, though, we finally began to get some positive economic data in North America, which is why stocks performed much better over the last month.

In fact, the TSX actually posted impressive results, gaining over 5% in just one month. That’s a significant gain, Annualized, that would be a return of more than 86%. Even south of the border, there was a strong rebound in stocks, with all the major averages posting gains in October.

However, despite a slight rebound from stocks in the month and early signs that interest rates could be peaking, not every stock gained value.

In fact, AcuityAds, which has been one of the cheapest stocks in Canada over the last year, continued to lose value, shedding another 10%. So, with the micro-cap AdTech stock now trading unbelievably cheap after its selloff, is now the time to buy?

Just how cheap is AcuityAds stock?

Although AcuityAds has faced some significant headwinds over the last few years, the cheaper it gets, the harder it becomes to ignore. So, with AcuityAds stock now trading around $2 a share, it’s certainly time to think about buying the stock.

AcuityAds is especially cheap when you look at its balance sheet. The company holds a tonne of cash and has almost no debt, putting it in a net cash position. This is crucial in this environment where it’s much harder to raise cash, particularly for small up-and-comers like AcuityAds.

However, it’s also important because although AcuityAds stock appears to have a market cap of roughly $120 million, because of all the cash it holds, its enterprise value (EV) (a better gauge of the overall value of the company) sits at just $35 million.

Therefore, when you consider that AcuityAds is worth just $35 million today and is expected to generate roughly $125 million in sales this year, it’s clear just how cheap the stock has become. At its current price, the AdTech stock trades at a forward EV-to-sales ratio of just 0.3 times.

In addition, looking at AcuityAds’s expected earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next year, the stock has a forward EV-to-EBITDA ratio of just 3.1 times today. That’s cheap for any company in any industry, but for a micro-cap tech stock with major growth potential, it’s insanely undervalued.

So, with AcuityAds so cheap, is the stock worth a buy today?

Should you buy the high-potential tech stock today?

Although AcuityAds stock trades at an unbelievable valuation today, you may want to hold off on an investment for a little longer.

The company is set to report earnings later this week on Thursday. Therefore, waiting for the company to give investors an update on the business would be important. AcuityAds has faced some growing pains over the last year, as it rolled out its self-serve advertising platform. Plus, now, with a recession on the horizon, ad revenue across multiple industries has been falling.

So, in this environment, it will be crucial for investors to wait and see what management has to say about the current environment before pulling the trigger. Of course, that could cause the stock to rally slightly, and you may not be able to buy it as cheap as it is today.

But with AcuityAds stock so cheap already, that shouldn’t matter. Plus, in this highly uncertain environment, it’s crucial to have up-to-date information on how these stocks are performing.

Therefore, if you’re looking to buy high-potential stocks in this environment that are ultra-cheap, AcuityAds is certainly one to keep your eye on, especially this Thursday, as it reports its third-quarter earnings.

Should you invest $1,000 in Illumin right now?

Before you buy stock in Illumin, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Illumin wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Daniel Da Costa has positions in AcuityAds Holdings Inc. The Motley Fool has positions in and recommends AcuityAds Holdings Inc. The Motley Fool has a disclosure policy.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Tech Stocks

money goes up and down in balance
Tech Stocks

The Smartest Canadian Stock to Buy With $600 Right Now

The Canadian stock market has some big winners trading at discounted share prices, ripe for the taking, and here’s one…

Read more »

Muscles Drawn On Black board
Dividend Stocks

The Best Canadian Stocks to Buy Right Away With $4,000

Seeking strength from your investments? Then these are the three stocks to consider first.

Read more »

Investor wonders if it's safe to buy stocks now
Tech Stocks

Where Will BlackBerry Be in 4 Years?

With fresh partnerships and a tighter focus, BlackBerry is trying to lay the foundation for long-term growth.

Read more »

Start line on the highway
Tech Stocks

The Smartest Canadian Stock to Buy With $10,000 Right Now

Investors interested in tech can consider Constellation Software.

Read more »

Investor reading the newspaper
Tech Stocks

Dip Buyers Could Win Big: The Best Canadian Stocks to Buy Now

Canadian stocks have some big winners, and these three are a prime choice while shares are down.

Read more »

Data center servers IT workers
Dividend Stocks

If I Could Buy and Hold a Single Canadian Stock, This Would Be It

If you want a Canadian stock that's due for even more growth, this one is an easy "yes."

Read more »

Abstract Human Skull representing AI
Dividend Stocks

1 Practically Perfect Canadian Stock Down 26% to Buy Now and Hold for Life!

This Canadian stock continues to be undervalued for investors wanting in on a solid, long-term tech stock.

Read more »

how to save money
Tech Stocks

Where Will Shopify Stock Be in 2 Years?

Down 40% from all-time highs, Shopify is a TSX tech stock that trades at a discount to consensus price targets…

Read more »