How to Invest in Retail Stocks When Everyone’s Talking About a Recession

A recession will arrive before you know it, but don’t ditch all retail stocks — especially these ones that are bound for greatness.

| More on:
man touches brain to show a good idea

Source: Getty Images

Retail stocks can be a difficult investment during a recession. Even beforehand, with everyone worried the market is about to tank, why would you invest in something that’s about to be dropped?

Honestly, that’s precisely the reason. While everyone else is looking at other companies, letting retail stocks drop further and further, it’s the perfect time to swoop in. While retail companies may not do well during this period, there are certainly a few that will continue to do just fine and come out of the recession on top.

Here are some I’d consider.

Think long term

There are some retail stocks that have been around the block a few times — blocks that contain several recessions. One of those retail stocks is Canadian Tire (TSX:CTC.A).

Canadian Tire stock recently celebrated 100 years in Canada. From the Great Depression to the Great Recession, it’s managed to make it through. What’s more, it’s actually even managed to thrive. The company continues to see customers come to its locations, even as the market turns downwards.

The main reasons? Canadian Tire offers its own in-house products at cheaper prices. It then stocks up in bulk in its warehouses. So, it never runs out of products, and it never pays more than it has to. What’s more, the company continues to expand. Whether it’s Canadian Tire stock’s Triangle Rewards program or its e-commerce business, it continues to find ways of bringing Canadians to its doors.

Shares are down by just about 3% in the last year but up 22% year to date. Even so, it trades at a valuable 10.2 times earnings, with a dividend yield at 3.84%.

What’s doing well

Another way to look at retail stocks is to consider what’s been doing well throughout this downturn, a pandemic, and all the other junk recently. One such stock is Aritzia (TSX:ATZ). In this case, it’s definitely going to be a buy-and-wait situation.

Aritzia stock has shown time and again that it can beat out its own and analyst estimates. Despite consumers spending less, the company has seen its revenue increase 37.8% year over year during its recent third-quarter report. Net income increased 8.9%, and its adjusted earnings before interest, taxes, depreciation and amortization went up by 9.5%.

While Aritzia stock may drop during a recession, I would still buy it. It’s bound to rebound quickly out of it. Shares trade at 25.8 times earnings for now and are down 5% in the last year and 9% year to date.

Where consumers always go

No matter what, where will consumers go for products, even during a recession? We still need to eat and still have birthdays. We still live our lives, albeit on a tight budget. That is why Dollarama (TSX:DOL) is the last of the retail stocks I’d consider today.

While the other retail stocks are more a planning for after a recession, this one will help you through it. But only if you buy on a dip. Many investors have the same idea to feed into this stock that will do well even during downturns. Yet these investors go on to drop the stock on the other side.

With that in mind, wait for a dip from Dollarama stock. Shares are up 12% in the last year but just 2% year to date. So, it might be that we see more of a drop in the near future. Yet it’s certainly one I would get in on.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Aritzia. The Motley Fool has a disclosure policy.

More on Investing

Electricity transmission towers with orange glowing wires against night sky
Dividend Stocks

It’s Time to Buy: 1 Canadian Stock That Hasn’t Been This Cheap in Years

A Canadian stock with visible growth potential could be worth buying, notwithstanding its depressed price.

Read more »

nugget gold
Stocks for Beginners

The Ultimate Mining Stock to Buy With $1,000 Right Now

This mining stock just saw a drop, but don't let that keep you from diving in. This miner is due…

Read more »

ways to boost income
Dividend Stocks

Invest $10,000 in These Dividend Stocks for $410 in Passive Income

Got $10,000 to invest in passive income? Check out this four stock portfolio for earning $410 of dividends every year.

Read more »

profit rises over time
Tech Stocks

2 Reasons to Buy Kinaxis Stock Like There’s No Tomorrow

Solid revenue growth, improving profitability, and its focus on AI-powered supply chain solutions make Kinaxis stock really attractive to buy…

Read more »

Dividend Stocks

This 8.77% Dividend Stock Pays Cash Every Month

This top monthly dividend stock is a top choice if you want essential cash flowing in every single month.

Read more »

senior man smiles next to a light-filled window
Dividend Stocks

Claiming CPP Later Could Be a Smart Move for Canadians

Claiming the CPP later is smart because a financial reward awaits each year past 65.

Read more »

Rocket lift off through the clouds
Investing

3 Top-Performing Stocks to Buy and Hold for the Next 5 Years

The following three stocks have outperformed the broader equity markets this year and could continue their uptrend.

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Dividend Stocks

2 Stocks I’ll Be Adding to My TFSA – Even With the TSX at All-Time Highs

As reasonably valued TFSA stocks today, Bank of Nova Scotia and Canadian National Railway offer reliable dividends and long-term growth…

Read more »