Is Canopy Growth Stock Worth a Buy in September?

Here’s the bull and bear case behind whether Canopy Growth (TSX:WEED) stock is worth a speculative buy in September or if investors should wait.

| More on:

The last quarter (Q1 2024) was quite a confusing one for Canopy Growth (TSX:WEED). All its business segments achieved sequential growth in comparison to Q4 2023. The company was also successful in making cost reductions worth US$47 million, bringing the company’s total cost reduction for the year to nearly US$175 million. 

Additionally, Canopy’s revenue increased to US$109 million, reflecting growth of 3% year over year. That’s not bad. Higher demand for the company’s Tweed brand led this segment to rank eighth in the Canadian adult-use cannabis market’s total flower segment.

Of course, the cannabis sector has been beaten down in recent years, as investors look for other more profitable growth opportunities. Growth hasn’t materialized as expected, and Canopy’s stock price has lost more than 99% of its value, peak to trough, since the bubble peaked.

With that said, let’s dive into some pros and cons as to whether this stock is worth a speculative buy in September.

A cannabis plant grows.

Source: Getty Images

Canopy Growth continues to simplify its business  

A number of earlier reports in August suggest Canopy is continuing its transformation to a simple and asset-light business model. It is planning to divest its national retail operations and has shut down eight cultivation facilities. This move will help the organization to focus on its two remaining purpose-built cultivation sites and generate a profitable output.   

While some have called this move necessary for Canopy to bolster its balance sheet and move toward breakeven, bulls have reason to believe that this streamlining will allow the company to focus on building its brands.

Notably, Canopy has been outsourcing the manufacture of its edible, beverage and vape products to independent third-party Contract Manufacturing Organizations (CMOs). Apart from this, the company is considering strategic options for BioSteel Sports Nutrition Inc., including a potential selloff. 

All these measures will help Canopy to streamline its business, put increasing focus on long-term growth and generate sustainable profits. That’s the bull case, anyhow.

Canadian cannabis demand remains muted

The reality most cannabis investors have come to accept is that the Canadian market isn’t as explosive in terms of growth, as one would have thought five or six years ago. The market has matured and is hovering relatively steady at levels many thought would have been hit years ago. Indeed, it appears Canada as a whole is more conservative than many projections likened to the country during the legalization process, suggesting that future growth for Canadian companies like Canopy will likely have to come from exports down the line.

Despite recent moves to reclassify cannabis as a Schedule 3 drug in the U.S., little progress has been made toward legalization south of the border. This would undoubtedly be Canopy’s largest market. And without a line of sight toward growth, it’s hard for investors to justify a speculative position in any cannabis player right now.

Bottom line

I’ve long viewed the cannabis production space as one that’s likely to be heavily commoditized in its mature state, with relatively low margins and a few large players. While I think Canopy could be one of those players, I’m not going to bet the farm on that idea, especially with the potential for increased competition from other global players over time.

Personally, Canopy stock isn’t one I’m going to be buying as a speculative pick anytime soon. That said, I can understand the bull case as to why an investor might want to do so. This is a stock that, no matter what one’s view is, should be treated with caution right now, in my view.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Cannabis Stocks

Yellow caution tape attached to traffic cone
Cannabis Stocks

2 Risky Stocks That Could Send Your $100,000 Investment to $0

Cannabis stocks look risky because price wars, dilution, and regulation can turn one weak quarter into a long drawdown.

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

My Biggest Investing Regret in 2025 Was Buying This Stock

Canopy Growth is a cautionary reminder to buy businesses, not headlines, especially in hype-driven sectors like cannabis.

Read more »

Yellow caution tape attached to traffic cone
Cannabis Stocks

2 Popular Stocks That Could Wipe Out a $100,000 Nest Egg

Aurora Cannabis (TSX:ACB) is one stock that could wipe out your nest egg.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Here’s Why I Wouldn’t Touch Canopy Growth Stock With a 10-Foot Pole

Down almost 99% from all-time highs, Canopy Growth is a beaten-down cannabis stock that remains a high-risk investment in 2026.

Read more »

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Cannabis Stocks

2 Stocks That Could Turn $100,000 Into $0 Faster Than You Think

Canopy Growth and Plug Power are two unprofitable stocks that remain high-risk investments for shareholders in 2026.

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

Will Canopy Growth Keep the Losing Streak Going in 2026?

Canopy Growth Corp (TSX:WEED) was one of the market's biggest losers in 2025.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

TFSA Investors: An Undervalued Cannabis Stock You Can Buy for $500 Right Now

Down almost 70% from all-time highs, Curaleaf is a TSX cannabis stock that trades at an attractive valuation in December…

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Can Canopy Growth Stock Finally Recover in 2026, as Donald Trump Might Ease Cannabis Restrictions?

Down over 99% from all-time highs, Canopy Growth stock might recover in 2026 if the Trump administration reclassifies cannabis products.

Read more »