Better Buy: Lululemon Stock or Canada Goose?

Retail stocks such as Lululemon Athletica and Canada Goose continue to grow sales in 2023. But which stock is a good buy right now?

| More on:

Popular retail brands may turn out to be solid long-term investments as they enjoy strong customer engagement rates, resulting in repeat purchases. Two such Canada-based retail companies include Lululemon Athletica (NASDAQ:LULU) and Canada Goose (TSX:GOOS). While LULU stock has returned 2,650% to shareholders since its IPO (initial public offering) in 2007, shares of Canada Goose are down 14% since the company went public in early 2017.

Let’s see which retail stock is a better buy right now.

data analyze research

Image source: Getty Images

Is Lululemon Athletica stock a good buy right now?

Lululemon Athletica operates in the athletic apparel market and is valued at almost US$50 billion by market cap. The company has increased revenue by at least 18% in each of the last 12 quarters, despite macro challenges ranging from supply chain disruptions, inflation, and an uncertain economic environment.

A rapidly expanding top line has allowed Lululemon to increase its adjusted earnings from US$0.71 per share in fiscal 2018 (ended in January) to US$2.68 per share in the second quarter (Q2) of fiscal 2024. Despite its massive size, analysts expect Lululemon to increase sales by 18.3% year over year to US$9.6 billion in fiscal 2024, while adjusted earnings are forecast to rise by 21% to US$12.16 per share.

Last April, Lululemon outlined a strategy to boost sales in verticals such as men’s merchandise, digital, and international markets to US$12.5 billion in fiscal 2025, up from around US$6 billion in 2021. A key revenue driver for Lululemon is the expansion of its retail store network, which stands at 672 at the end of Q1. The company’s management expects to open 23 net new stores in the current quarter.

Moreover, Lululemon now generates 40% of total sales from online channels, allowing it to gain traction in several global markets. China also presents a massive opportunity for Lululemon. The country, which currently accounts for 13% of total sales, saw revenue increase by 61% in Q1.

Priced at 31.7 times forward earnings, LULU stock is not cheap. But analysts remain bullish and expect shares to surge by 12% in the next 12 months.

Is Canada Goose stock undervalued?

Down 78% from all-time highs, Canada Goose is valued at $2 billion by market cap. Canada Goose designs, manufactures, and sells luxury apparel-based goods globally. Despite a sluggish macro environment, lower consumer spending, and elevated inflation levels, the company increased sales by 18% year over year to $94.8 million in fiscal Q1 of 2024 (ended in June).

Its direct-to-consumer sales were up 60% in the June quarter and now account for 66% of total sales, compared to 50% in the year-ago quarter.

Higher online sales should enable Canada Goose to increase adjusted earnings from $1.05 per share in fiscal 2023 to $1.34 per share in 2024. The company is on track to end 2024 with revenue of $1.45 billion, up 19% year over year.

GOOS stock is priced at 1.3 times forward sales and 14.9 times forward earnings, making it one of the cheapest growth stocks on the TSX. Analysts expect Canada Goose stock to rise by more than 20% in the next 12 months.

The Foolish takeaway

While Lululemon stock has created massive wealth for long-term investors. But Canada Goose’s compelling valuation is hard to ignore. If you already have LULU stock in your equity portfolio, you can consider owning shares of Canada Goose, too.

Fool contributor Aditya Raghunath has no position in any of the stocks mentioned. The Motley Fool recommends Lululemon Athletica. The Motley Fool has a disclosure policy.

More on Investing

a man relaxes with his feet on a pile of books
Dividend Stocks

How to Use Your TFSA to Average $2400 Per Year in Tax-Free Passive Income

Income-seeking investors should consider these picks to build a tax-free passive portfolio with some of the best Canadian dividend stocks…

Read more »

man in suit looks at a computer with an anxious expression
Dividend Stocks

Where I’d Put $10,000 in Canadian Stocks Right Now

A $10,000 market position spread across three reliable dividend payers is a strategic shield against ongoing volatility.

Read more »

chart reflected in eyeglass lenses
Energy Stocks

1 Undervalued Canadian Stock Quietly Gearing Up for 2026

Let's dive into why Suncor (TSX:SU) looks like one of the top no-brainer picks for investors looking for a mix…

Read more »

Person holds banknotes of Canadian dollars
Dividend Stocks

The Best Stocks to Invest $1,000 in Right Now

These top stocks combine diversification, durable business models, and long-term wealth-building potential for patient investors.

Read more »

A worker overlooks an oil refinery plant.
Dividend Stocks

3 Canadian Stocks Perfectly Positioned for the Infrastructure Boom

These Canadian infrastructure stocks have reliable dividends and solid long-term growth potential, making them top picks in today's market.

Read more »

Blocks conceptualizing the Registered Retirement Savings Plan
Dividend Stocks

A Better Way to Invest Your RRSP Refund in 2026

The RRSP tax refund is a welcome windfall but can offset taxes further through income and growth investing.

Read more »

doctor uses telehealth
Tech Stocks

1 Growth Stock Set to Skyrocket in 2026 and Beyond

Well Health Technologies continues to experience rapid growth, with rising profitability and cash flows set to take the stock higher.

Read more »

pig shows concept of sustainable investing
Investing

The Ideal Canadian Stocks to Buy and Hold Forever in a TFSA

Considering their quality asset bases, robust cash flows, disciplined capital allocation, and consistent dividend growth, these two Canadian stocks are…

Read more »