Better Buy: Brookfield Asset Management Stock or Fairfax Financial Stock?

Brookfield Asset Management (TSX:BAM) stock and another top Canadian performer look tempting into year-end.

| More on:

With a terrible start to October in the books, investors may be inclined to “wait it out” before making their next big stock purchase. Undoubtedly, September’s stumble has evolved into a haunting first few days of October. Before you give up on stocks and put any excess capital into Guaranteed Investment Certificates that only seem to get more attractive by the month, it may be wise to re-evaluate the firms on your radar.

Indeed, turbulent times do not last forever. With recession jitters picking up, you may have a shot to pick up a few shares of a market beater at a sizeable discount. It seems like Mr. Market (who’s not known to be accurate in times of panic) is more than willing to discount even the highest-quality merchandise in this market.

In this piece, we’ll check out Brookfield Asset Management (TSX:BAM) and Fairfax Financial Holdings (TSX:FFH), two intriguing plays that look undervalued.

Brookfield Asset Management

Brookfield Asset Management is a firm that many Canadians are likely familiar with. Following last year’s spin-off, though, things have changed. The new Brookfield Asset Management (BAM stock) is the new kid on the block. The stock boasts an impressive dividend yield of around 4% at the time of writing and is focused on the asset management side of the business. As you may know, asset management services allow more cash to be returned to the pockets of investors.

Though it’s been a volatile ride through the year, I think shares of BAM look intriguing at this juncture. At just shy of $43 per share, BAM seems like a high-quality blue chip to consider after the September slump.

The stock is down 12% from its recent September peak and could be headed lower over the shorter term. As shares retreat, the dividend yield will rise accordingly. If it breaches the 4.5% mark, I think shares could prove a must-buy for passive-income investors.

Fairfax Financial Holdings

I’ve been pounding the table on shares of Fairfax Financial Holdings and its top boss in Prem Watsa for quite some time, even during the depths of 2020. Indeed, the stock has skyrocketed since bottoming out in 2020. And though the broader TSX Index has been sagging steadily lower, FFH stock has found a way to hold its own, recently shooting to a new all-time high. If you took profits at any point along the ride up, you’re probably itching to get back in. Even with a hot run, I still think the stock has legs to march even higher, perhaps toward $1,500 per share.

Indeed, Fairfax is a rather unorthodox insurance and holding company. But it’s Watsa’s ability to think independently that’s allowed shares to rise when markets sag. On the flip side, the stock hasn’t always surged when the rest of the market has. Either way, I view the low correlation to markets as a good thing, especially in the face of a recession.

At this juncture, I’d be inclined to buy more as the firm feels the wind to its back, all while recession storm clouds move in on the Canadian economy.

Better buy: FFH or BAM stock?

As bountiful as BAM stock’s yield is, I have to stick with Fairfax as the better bet. It has momentum at its back, and shares still don’t look overvalued in the slightest. Further, I’m a big Prem Watsa fan and his intriguing investment style. In many ways, he deserves the unofficial title of Canada’s Warren Buffett.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Fairfax Financial. The Motley Fool recommends Brookfield Asset Management. The Motley Fool has a disclosure policy.

More on Investing

Warning sign with the text "Trade war" in front of container ship
Dividend Stocks

The Canadian Companies Thriving During Trade Tensions

These Canadian companies are proving that trade tensions don’t always slow down strong businesses.

Read more »

woman considering the future
Stocks for Beginners

3 Canadian Stocks That Look Like Smart Long-Term Buys Today

Three TSX dividend names offer staying power in very different ways: media tech, gold production, and real-asset development.

Read more »

hand stacks coins
Energy Stocks

3 Ultra-High-Yield Energy Dividend Stocks to Buy and Hold for 2026

These high-yield Canadian energy stocks could help investors generate strong passive income in 2026 and beyond.

Read more »

A child pretends to blast off into space.
Tech Stocks

1 Stock I Plan to Load Up on in 2026

This TSX stock is likely to benefit from sustained spending on space-based surveillance, intelligence, and communications systems.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

This 8% Dividend Stock Pays You Every Single Month

This TSX dividend stock offers an impressive 8% yield and sends cash to investors every single month.

Read more »

An investor uses a tablet
Dividend Stocks

The Ideal TFSA Stock for May: Paying 5.4% Each Month

This Canadian monthly dividend stock could be a strong addition to your TFSA right now.

Read more »

Canada Day fireworks over two Adirondack chairs on the wooden dock in Ontario, Canada
Investing

2 Canadian Dividend Stars That Are Still a Good Price

Restaurant Brands International (TSX:QSR) and another dividend star that looks like a good buy here.

Read more »

ETFs can contain investments such as stocks
Stocks for Beginners

The Top 3 Canadian ETFs I’m Considering for 2026

Here are some of the top Canadian ETFs for 2026, and why they stand out for dividends, stability, and sector…

Read more »