Up 51% in 2023: Is Shopify Stock a Buy Today?

Shopify stock has a bright future as the company benefits from the rising importance of e-commerce as well as artificial intelligence.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Shopify Inc. (TSX:SHOP) is well-known as Canada’s leader in the world of e-commerce. Grown out of the possibilities of business and entrepreneurship on the internet, Shopify has catapulted many towards a life of empowerment. In this article, I’ll explore Shopify’s business and potential, and the outlook for the SHOP stock price.

Positive cash flow signifies real progress in Shopify’s business

After many years operating as a money-losing business, Shopify is decidedly cash flow positive. This means that its free cash flow, which is defined as operating cash flow minus capital expenditures, is in the green. In fact, the latest quarter saw free cash flow of $97 million, or 6% of revenue. This compares to negative free cash flow of $87 million in the same period last year.

Interestingly, this was the third consecutive quarter of positive free cash flow. The continuous growth represents a kind of maturing of Shopify’s business. It also speaks loudly to the fact that Shopify’s business is now self-sustaining. And this changes everything in my mind. It places the company and the stock in a different (better) category in terms of its risk profile.

Along with the positive cash flow, revenue continues to be strong. In fact, revenue increased 31% to $1.7 billion versus last year. This is revenue that is increasingly recurring and diversified, both globally and in terms of customers.

Simply put, Shopify’s opportunities are growing – online, in person, globally, and in each of Shopify’s segments. As Shopify continues to make e-commerce simpler, easier, and more democratized, we can expect more of the same as this company’s expansion escalates.

Shopify embraces artificial intelligence

Artificial intelligence, or AI, is quickly penetrating all areas of our lives. It holds the promise of making things faster, better, easier, and way more efficient than ever before. Shopify is not blind to the fact that AI can help its merchants in a big way. As such, the e-commerce enabler is introducing AI-enabled features across its products and workflows. A new era of data-driven entrepreneurship and growth has begun.

For example, Shopify recently introduced Sidekick, an AI-enabled e-commerce assistant. Sidekick encapsulates all of Shopify’s analytics and data with a machine learning algorithm for merchants to use. Sidekick will analyze data and use it to help with decision-making, such as how to run promotions, store design, content, and more.

Artificial intelligence has the potential to help merchants grow bigger, better, and faster. It’s game changing, and Shopify is harnessing its power and bringing it to its merchants. These are all really good things for all parties involved.

Valuation – SHOP stock

Naturally, Shopify’s valuation is a function of the market’s expectations for the company. As far as the actual company’s expectations, they are clearly optimistic. For 2023, management expects revenue growth in the mid-20 percentage range. This compares to a 21% revenue growth rate in 2022, and much higher growth rates in prior years when growth was elevated because of the pandemic.

A slowing revenue growth rate is nothing to be alarmed about at this point. As the company’s revenue base is significantly higher, it is the natural progression of things. And this brings me to my next point, valuation.

Created with Highcharts 11.4.3Shopify PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.ca

Shopify’s (SHOP) stock price is currently trading at 10.9 times sales. This might seem a bit high, but it is nothing compared to what it was trading at only a few years ago. The stock also trades at 100 times next year’s expected earnings, also high. The company reported a net loss in its latest quarter, but if we exclude one-time items, it actually reported adjusted operating income of $146 million.

Simply put, revenue is rising and costs are falling. This is driving positive adjusted income and free cash flows. In fact, free cash flow for the upcoming quarter will be greater than that of the entire first half of the year.

The bottom line

It’s really hard to time our entry point into a volatile stock like Shopify. And while Shopify’s stock price is still not cheap, I like that the risk profile of the company has come down, and in my view, SHOP stock is likely to do well in the long-term.

Should you invest $1,000 in Barrick Gold right now?

Before you buy stock in Barrick Gold, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Barrick Gold wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $20,697.16!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 29 percentage points since 2013*.

See the Top Stocks * Returns as of 3/20/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Karen Thomas has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Tech Stocks

dividends can compound over time
Tech Stocks

This Stock Could Be the Best Investment of the Decade

Here’s the main reason why I find this amazing Canadian growth stock undervalued right now.

Read more »

stocks climbing green bull market
Tech Stocks

Here’s How a $10,000 TFSA Could Eventually Grow Into $100,000

Here's why TFSA investors should consider owning quality growth stocks such as Uber in their portfolio right now.

Read more »

sale discount best price
Tech Stocks

1 Canadian Stock That’s a Steal at Today’s Prices

A Canadian stock, an intersection of technology and energy, is a buying opportunity at its current price.

Read more »

sale discount best price
Dividend Stocks

Is This Correction Your Chance? Top 5 Canadian Dividend Stocks on Sale

For value, income, and long-term growth, check out these top five dividend stocks.

Read more »

chart reflected in eyeglass lenses
Tech Stocks

3 Stocks I Think Everyone Should Buy – Every Time They Dip 

Buying the dip in the right stocks can accelerate your returns. Here’s a way to choose the right stock to…

Read more »

stocks climbing green bull market
Tech Stocks

Market Volatility? A Canadian Investor’s Guide to Turning Uncertainty Into Profit

Volatile stock markets are a long-term wealth-building opportunity. Here's how you can profit from uncertainty.

Read more »

Medicinal research is conducted on cannabis.
Tech Stocks

Buy the Dip, Eh? 3 Canadian Stocks to Scoop Up During This Correction

Looking for value in a correction? Now could be the time to pick up these three Canadian stocks.

Read more »

Income and growth financial chart
Tech Stocks

Buy the Dip: These Canadian Tech Stocks Are Primed for a Rebound

Not all tech stocks are created equal, nor are they all volatile. The proof? These two tech stocks.

Read more »