How to Invest in Retail Stocks When Everyone’s Talking About a Recession

Retail stocks can be good investments based on when you buy and sell them. That said, Loblaw could be a good buy-and-hold stock today.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Many retail stocks do poorly when there’s higher uncertainty in the economy. For example, a number of apparel retail stocks have witnessed substantial declines in the last year. How do you invest in retail stocks when seemingly everyone’s talking about a recession?

Just like any other stock, investors can target good businesses and aim to buy the stocks low and potentially sell high. Here are a couple of Canadian retail stock examples.

Canadian Tire

Canadian Tire’s (TSX:CTC.A) umbrella of brands includes, of course, Canadian Tire, Sport Chek, Mark’s, Party City, Atmosphere, Sports Experts, etc. Because of its higher proportion of durable goods versus grocery stores like Loblaw (TSX:L), the stock tends to experience big selloffs during recessions. However, its earnings had actually been much more resilient than the stock.

For example, in the recessions triggered by the Global Financial Crisis of 2007-08 and the 2020 pandemic, the stock lost approximately 40% of its value from peak to trough. Interestingly, though, both times, its earnings didn’t fall nearly as much. In 2008 and 2009, the stock’s earnings per share only fell 10% and 11%, respectively.

Investors should also note that the stock’s valuation recovered to the much more reasonable multiple of about 13 times earnings before the end of 2009. That is, the stock price tends to move before the business results come in. In 2020, Canadian Tire’s earnings per share only fell 2%. The stock also recovered to full valuation by the end of that year.

Canadian Tire is the kind of retail stock that investors should aim to buy low and sell high. At $137.89 per share, the dividend stock trades at about 9.9 times its estimated 2023 adjusted earnings and offers a good dividend yield of 5%. The 12-month analyst consensus price target represents a discount of approximately 24%.

Its payout ratio is estimated to be about 50% of its earnings this year. So, it has wiggle room to protect its dividend. It is also a Canadian Dividend Aristocrat that appears to be committed to an increasing dividend.

XIU Total Return Level Chart

XIU, CTC.A, and L Total Return Level data by YCharts

Loblaw

If you’re the kind of investor that prefers a buy-and-hold investing approach, you can consider a defensive retailer like Loblaw. As you can see in the graph above, Loblaw has been a more resilient stock. It has provided more persistent price appreciation, particularly in a higher inflationary environment.

Canadians need to eat, so they’re repeat customers of Loblaw’s grocery stores probably multiple times a week. Loblaw’s umbrella of brands includes Real Canadian Superstore, No Frills, Independent, Shoppers Drug Mart, etc. Even when food becomes pricier, people can’t stop eating. They might substitute for a lower-cost item but still shop for groceries.

The recent pullback of Loblaw stock to $110.96 brings it to a reasonable valuation of about 15 times its adjusted earnings. The 12-month analyst consensus price target suggests a discount of approximately 21%. The retail stock yields 1.6% with a five-year dividend-growth rate of 8.1%.

From current levels, investors with an investment horizon of three to five years has a good chance of making money from either stock. Canadian Tire appears to be cheap and offers a high yield, while Loblaw is a Steady Eddie stock at a good valuation.

Should you invest $1,000 in Magna International right now?

Before you buy stock in Magna International, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Magna International wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Kay Ng has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Dividend Stocks

senior relaxes in hammock with e-book
Dividend Stocks

How I’d Invest $8,200 in Canadian Monthly Dividend Stocks to Pay for My Retirement Lifestyle

If you have some cash on hand, then these monthly dividend stocks can provide you with cash for life.

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

Here’s Exactly How $20,000 in a TFSA Could Grow to $300,000

Can you grow $20,000 into $300,000 by holding the iShares S&P/TSX Index Fund (TSX:XIC) in a TFSA?

Read more »

ETF stands for Exchange Traded Fund
Dividend Stocks

How to Use $15,000 in a High-Yield Dividend ETF for Steady Passive Income

This ETF has it all, a strong portfolio of dividend payers, along with a high yield for investors.

Read more »

Person holds banknotes of Canadian dollars
Dividend Stocks

A 9.9 Percent Dividend Stock Paying Cash Every Month

If you are looking to park your money for the short term and earn from it, this 9.9% dividend stock…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

Have Room in Your TFSA? 1 Canadian Dividend Champion for April Investors

If you've got extra cash in your TFSA, the latest dip in markets may provide you with a golden opportunity…

Read more »

engineer at wind farm
Dividend Stocks

Beginner Investors: How I’d Allocate $5,000 in 2 Safe Dividend Stocks

There are plenty of great dividend stocks on the market, but these two are buy-and-forget candidates that will boost your…

Read more »

grow money, wealth build
Dividend Stocks

Invest $25,000 in These 3 Dividend Stocks for $1,600 in Annual Income

These three Canadian dividend stocks could deliver a reliable passive income of over $1,600 annually.

Read more »

Woman in private jet airplane
Dividend Stocks

Why I’d Start My Investing Journey With $7,000 in 4 Foundational Stocks

These four stocks have high-quality and reliable operations, making them among the best long-term investments in Canada.

Read more »