3 Things About Shopify Stock Every Smart Investor Knows

Here’s why Shopify (TSX:SHOP) remains a top growth stock long-term investors should consider on any downside volatility this year.

| More on:

Shopify (TSX: SHOP) is among the top-performing growth stocks in the Canadian stock market. As Shopify is such a popular choice among investors, there are certain facts that every investor must know about it. In this article, we have covered three essential facts on Shopify. Read along to gain further insights about the same.

bulb idea thinking

Image source: Getty Images

The company’s business model is timeless

Shopify is a Canada-based multinational e-commerce platform. The company uses cutting-edge technology, which provides a platform for merchants to manage, design, market, and sell their products and services efficiently. It primarily caters to small- and medium-sized businesses in the United States, Canada, Singapore, and Ireland. 

Shopify’s platform allows merchants to manage various types of business processes like product management, inventory management, analytics tracking, payment and order processing, and much more. Accordingly, for those bullish on the long-term growth and profitability trajectory of the e-commerce space, Shopify remains a top pick worth considering.

Enhanced profitability

Last year, Shopify’s stock price grew up to 120%. Notably, it is expected that the price growth will continue this year as well. That’s due to a number of factors, including the company’s dominating market share and increasing profitability. Last quarter, the company made US$901 million in gross profits, which is up 36% from FY2022, and reported growth in growth margin to 52%. 

This year, Shopify’s growth is expected to be in the mid-20s range as Shopify continues to focus on reducing headcount and increasing financial discipline. Moreover, Shopify offloaded its logistics arm to Flexport, which allows the company to focus on its core areas of expertise.

Unexplored growth opportunities

Being a well-grown and established company, Shopify still has immense growth opportunities that remain unexplored. The year-on-year retail sales penetration rate in North America is 15%. Notably, that number is expected to grow, as the U.S. and Canada are its primary markets. Shopify’s offline revenues are also growing, and it has barely taken over 2% of retail sales in North America and 0.5% globally.

Lastly, a positive macroeconomic outlook is expected to support an uptrend in stock price. Shopify stands to benefit from the Federal Reserve’s cutting cycle, which was last observed in 2019. As bond yields decrease, investors will gain more confidence in taking on more risk and divert their investments toward stocks to seek higher returns. On a similar note, businesses are also expected to thrive as the interest rate is lowered. 

Bottom line

Enhanced profitability, unexplored growth opportunities, and positive macroeconomic circumstances are key catalysts to watch. Indeed, if these catalysts align in 2024, Shopify could have yet another banner year.

I’m not of the view that all-time highs are in order in the coming months. However, as we’ve seen with previous rallies, anything’s possible.

In any case, Shopify remains a growth stock that long-term investors will at least want to watch this year.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Investing

a man relaxes with his feet on a pile of books
Dividend Stocks

How to Use Your TFSA to Average $2400 Per Year in Tax-Free Passive Income

Income-seeking investors should consider these picks to build a tax-free passive portfolio with some of the best Canadian dividend stocks…

Read more »

man in suit looks at a computer with an anxious expression
Dividend Stocks

Where I’d Put $10,000 in Canadian Stocks Right Now

A $10,000 market position spread across three reliable dividend payers is a strategic shield against ongoing volatility.

Read more »

chart reflected in eyeglass lenses
Energy Stocks

1 Undervalued Canadian Stock Quietly Gearing Up for 2026

Let's dive into why Suncor (TSX:SU) looks like one of the top no-brainer picks for investors looking for a mix…

Read more »

Person holds banknotes of Canadian dollars
Dividend Stocks

The Best Stocks to Invest $1,000 in Right Now

These top stocks combine diversification, durable business models, and long-term wealth-building potential for patient investors.

Read more »

A worker overlooks an oil refinery plant.
Dividend Stocks

3 Canadian Stocks Perfectly Positioned for the Infrastructure Boom

These Canadian infrastructure stocks have reliable dividends and solid long-term growth potential, making them top picks in today's market.

Read more »

Blocks conceptualizing the Registered Retirement Savings Plan
Dividend Stocks

A Better Way to Invest Your RRSP Refund in 2026

The RRSP tax refund is a welcome windfall but can offset taxes further through income and growth investing.

Read more »

doctor uses telehealth
Tech Stocks

1 Growth Stock Set to Skyrocket in 2026 and Beyond

Well Health Technologies continues to experience rapid growth, with rising profitability and cash flows set to take the stock higher.

Read more »

pig shows concept of sustainable investing
Investing

The Ideal Canadian Stocks to Buy and Hold Forever in a TFSA

Considering their quality asset bases, robust cash flows, disciplined capital allocation, and consistent dividend growth, these two Canadian stocks are…

Read more »