2 Things to Know About Shopify Stock

Shopify stock got hit yesterday after reporting strong 2023 results but guidance that was below analyst expectations.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Despite another very strong year for Shopify (TSX:SHOP), the stock has hit a roadblock. Pricing in the highest of expectations and hopes, Shopify’s stock price is clearly vulnerable, at least in the short term.

Let’s explore the results and guidance and what this all means for the stock.

Shopify stock: Volatility at its best

One thing that we’ve gotten used to from Shopify stock is its volatility. Clearly, investing in this stock is not for the faint of heart. It is for this reason that those of us who do choose to invest in SHOP stock must do our homework and have strong convictions in our decisions. Once this happens, we will be better armed to ignore the strong emotions of fear and greed that come with watching our stock’s volatile movements.

Created with Highcharts 11.4.3Shopify PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.ca

In Shopify’s case, there is certainly a lot that can serve to give us conviction in its bullish outlook. For example, Shopify’s growth trajectory is continuing strong. Its 2023 results saw bullish trends across the board. Revenue increased 26% to $7.6 million. Also, margins are increasing and free cash flow came in at $905 million, for a free cash flow margin of a very strong 21%. This gives Shopify greater resources to continue its growth.

To make a decision on what to do with Shopify stock, let’s keep our eyes on the long term. There are two things in particular that I would draw your attention to. The first is the ramp up of Shopify’s cash flows. Free cash flow, for example, exceeded $900 million in 2023. Also, revenues are still growing rapidly, along with margins. This is positioning Shopify as a force to be reckoned with, both strategically and financially.

Falling expectations

As I’ve noted before, it’s clear to me that Shopify’s stock price has been carrying very high expectations in its valuation. It’s understandable, but it makes the stock more volatile. Trading at more than 100 times earnings is a premium valuation that any growth stock might have trouble living up to.

So, Shopify’s business is clearly extremely successful. However, I think we have to look at the stock through a different lens. The stock has to be a fair representation of the underlying business. As often happens, a stock can become overvalued as investor excitement and optimism skews reality. It’s important to note that analysts’ earnings estimates for Shopify for the next few years have been reduced recently, signalling a recognition that they have been too high.

For SHOP stock to be trading at 100 times this year’s expected earnings and 60 times 2026’s expected earnings, it’s clear that investors are taking their high expectations for the future and more than paying up for it today. While this can work, it seems to be ignoring the possible risks, both anticipated and unanticipated, that might derail or weaken the bullish outlook.

The bottom line

Looking at Shopify stock from the perspective of its risk/reward trade-off, I feel hesitant. Nobody can deny that the business is running well and that the growth potential is huge. The question, however, is how much are we willing to pay for this? And are we prepared to accept the short-term downside risk that comes with investing in Shopify stock?

In conclusion, I think that it’s probably a good idea to take advantage of the volatility and wait for a better entry point.

Should you invest $1,000 in Equitable Group right now?

Before you buy stock in Equitable Group, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Equitable Group wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $20,697.16!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 29 percentage points since 2013*.

See the Top Stocks * Returns as of 3/20/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Karen Thomas has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Tech Stocks

sale discount best price
Dividend Stocks

Is This Correction Your Chance? Top 5 Canadian Dividend Stocks on Sale

For value, income, and long-term growth, check out these top five dividend stocks.

Read more »

chart reflected in eyeglass lenses
Tech Stocks

3 Stocks I Think Everyone Should Buy – Every Time They Dip 

Buying the dip in the right stocks can accelerate your returns. Here’s a way to choose the right stock to…

Read more »

stocks climbing green bull market
Tech Stocks

Market Volatility? A Canadian Investor’s Guide to Turning Uncertainty Into Profit

Volatile stock markets are a long-term wealth-building opportunity. Here's how you can profit from uncertainty.

Read more »

Medicinal research is conducted on cannabis.
Tech Stocks

Buy the Dip, Eh? 3 Canadian Stocks to Scoop Up During This Correction

Looking for value in a correction? Now could be the time to pick up these three Canadian stocks.

Read more »

Income and growth financial chart
Tech Stocks

Buy the Dip: These Canadian Tech Stocks Are Primed for a Rebound

Not all tech stocks are created equal, nor are they all volatile. The proof? These two tech stocks.

Read more »

exchange traded funds
Tech Stocks

ETF Alert: $10,000 Invested in XIT 10 Years Ago Is Worth This Much Today 

The ETF gives you the benefit of a rally and also mitigates the downside risk.

Read more »

Man looks stunned about something
Tech Stocks

Tariff Worries: How Canadian Investors Can Hedge Their Portfolios Now

Worried about tariffs? Welcome to the club. So here are two Canadian stocks to help ease your anxieties.

Read more »

a-developer-typing-lines-of-ai-code-while-viewing-multiple-computer-monitors
Tech Stocks

Want to Buy Palantir? This Canadian Tech Stock Is a Better Buy in the Stock Market Sell-Off

Down over 30% from all-time highs, Palantir is a tech stock that trades at a lofty multiple. Here's another TSX…

Read more »