Is It Too Late to Buy goeasy Stock?

goeasy stock is a reasonable buy here although investors should note that in the past it has traded at larger discounts.

| More on:
clock time

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

goeasy (TSX:GSY) stock has made tens of thousands of dollars for long-term investors with high conviction. Is it too late to buy the growth stock?

YCharts data shows that over the last decade, as an example, goeasy stock transformed an initial investment of $10,000 into approximately $136,670. This is the equivalent of a total return of about 29.9% per year – immensely outperforming the Canadian stock market return of roughly 7.9% per year in the period.

GSY Total Return Level Chart

GSY and XIU Total Return Level data by YCharts

Importantly, goeasy stock’s long-term returns are supported by earnings growth. In the past 10 years, its adjusted earnings per share increased by about 28.6% per year. The stock has also paid an increasing dividend every year since 2015, which has contributed to the overall returns.

Understandably, most people don’t just magically come up with $10,000 to invest. If you only invested $5,000 initially, your investment would still have grown to a sizeable amount of about $68,340. And if you invested $1,000 at the beginning, the growth holding would be worth about $13,670 today.

That is, no matter how much you invested at the start of the decade, you would still be sitting at more than 13 times your money for the position. This shows that the important thing is to start investing in the right companies and let time and business growth to do their magic of growing your wealth.

goeasy’s business

As a leading Canadian non-prime lender, goeasy’s target market is over 9.3 million Canadians. According to the Canadian Lenders Association, this is more than a quarter of Canadians who are not eligible for credit from a traditional financial institution.

The association noted that, currently the Liberal government plans to reduce the maximum allowable interest rate to 35%, which will hit almost five million Canadians. However, the government is thinking of reducing the rate farther, which could affect the credit access of up to eight million Canadians. If this change goes through, it would not only affect non-prime borrowers who primarily use the credit to pay for essentials but also lower the customer base and earnings of non-prime lenders. Fortunately, this change would have a lesser impact on larger players like goeasy.

Is it too late to buy goeasy stock?

Management actually expects goeasy’s revenue to grow by 16 to 24% this year with normal net charge offs of 8 to 10%. Through 2026, goeasy forecasts revenue growth of almost 13% per year. Furthermore, it anticipates net charge offs to improve to 7.25-9.25% as well as returns on equity to remain steady at at least 21% through 2026.

It’s never too late to buy a good business that drives the long-term returns of its stock. However, investors should be cognizant of the value they get for the money they invest. It so happens that, over the last year, the growth stock has essentially rebounded to its long-term normal valuation. So, it’s alright to put a bit of money in goeasy stock to start building a long-term position.

Just note that in the past, market crashes have given opportunities to buy the stock on meaningful pullbacks. On those corrections, interested investors should back up the truck to enlarge their GSY holding for long-term growth potential.

Should you invest $1,000 in Power Corporation of Canada right now?

Before you buy stock in Power Corporation of Canada, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Power Corporation of Canada wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Kay Ng has positions in goeasy. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Investing

Investing

May the 4th be with you – Motley Fool Edition

Celebrate May the 4th with timeless investing lessons from the Star Wars universe—The Motley Fool way. Patience, compounding, and clarity…

Read more »

Hourglass and stock price chart
Investing

Where I’d Allocate $10,000 in Canadian Value Stocks for Future Growth

Here's where I'd allocate $10,000 in Canadian value stocks for future growth.

Read more »

Canadian dollars are printed
Dividend Stocks

Beat the TSX With These Cash-Gushing Dividend Stocks

Learn how recent macro events have affected stocks on the TSX, and find out which stocks are thriving despite challenges.

Read more »

dividends grow over time
Dividend Stocks

How I’d Build a $15,000 Portfolio Around These 3 Blue-Chip Dividend Stocks

Dividend stocks are one thing, but blue-chip dividend stocks are some of the top options out there.

Read more »

rising arrow with flames
Stocks for Beginners

How I’d Invest $5,500 in Canadian Industrial Stocks to Grow My Portfolio Exponentially

Here are two overlooked industrial stocks you can buy now and hold for the long term to supercharge your portfolio.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

TFSA Investors: 2 TSX Stocks to Buy for Dividend Income

These stocks have increased their dividends every year for decades.

Read more »

exchange traded funds
Dividend Stocks

2 Rock-Solid Canadian ETFs to Safeguard Your Portfolio During Trump’s 90-Day Tariff Pause

BMO Low Volatility Canadian Equity ETF (TSX:ZLB) and another ETF were built for tougher market sledding.

Read more »

people relax on mountain ledge
Dividend Stocks

3 TSX Dividend Stocks to Buy for TFSA Passive Income

These stocks trade at reasonable prices and offer high dividend yields.

Read more »