Can Aurora Cannabis Stock Recover in 2024? 

Aurora Cannabis (TSX:ACB) stock has been rising higher on the back of some broad cannabis market news, but will it last?

| More on:

Cannabis stocks have been enjoying a bit of sunshine these last few weeks. There have been a number of recent updates that have cannabis stock investors wondering if perhaps it’s time to enjoy another round of “How high can they go?”

Among these cannabis stocks, investors may be wondering about Aurora Cannabis (TSX:ACB). ACB stock was once seen as the “it” cannabis stock. With so much production, a focus on the lowest cost per gram, and extensive medical marijuana facilities, it seemed promising. And yet, the stock still hasn’t achieved profitability.

So, let’s look at whether there is a chance, even a slim one, that Aurora Cannabis stock could recover in 2024.

Pot stocks are a riskier investment

Image source: Getty Images

Broad positive news

First, let’s look over what’s been causing cannabis stocks to climb recently. That comes down to our neighbours to the south, with the United States edging closer to an election. Besides the November election for president, there are also a number of other bills on the way. And that includes ones related to marijuana.

One such movement was a bill that would reintroduce the Cannabis Administration and Opportunity Act. The bill would propose federal legalization of marijuana, calling it “long overdue.” Yet, there is still pushback.

This includes the Secure and Fair Enforcement Regulation Banking Act, or SAFER, which would facilitate banking and other financial services for state-legal cannabis companies. However, right now, cannabis stocks must use cash, which has increased costs for security and money-handling. The news on whether this would go through will reach deadline on May 10.

Good news for Aurora Cannabis stock

While other companies have been reporting widening losses, Aurora Cannabis stock most recently narrowed its third-quarter loss. And now, fourth-quarter and annual results are on the horizon.

While there are unlikely to be any major announcements, it will be promising to see an outlook for the year ahead. Not only are more states likely to open up recreational marijuana, which would be beneficial for Aurora Cannabis stock. The company also has enjoyed more countries legalizing the product.

In fact, there are several countries where the stock already has a foot in the door, such as Australia. Even so, investors will need to watch whether the company manages to outpace earnings estimates or continue to fall below them.

What to watch

So, if you’re interested in the future of Aurora Cannabis stock, there are a few items to consider. In particular, Look for growth in both cannabis and plant propagation segments, particularly international medical cannabis.

Furthermore, track progress towards positive free cash flow by the end of 2024. Was there a continuation of positive adjusted earnings before interest, taxes, depreciation and amortization? And did they achieve the efficiencies planned to reduce selling, general & administrative expenses?

Plus, investors should continue to look at whether there is progress being made in terms of expansion, innovation, and debt reduction. Add on to the future outlook, and it could be a positive earnings report. However, if it falls short, investors may be in for another drop in share price until it can turn things around.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Cannabis Stocks

runner checks her biodata on smartwatch
Cannabis Stocks

Average TFSA and RRSP Balances at Age 45: Are You on Par?

Most 45-year-olds have less than $100,000 combined in their TFSA and RRSP. Here's how TerrAscend could help you close the…

Read more »

Yellow caution tape attached to traffic cone
Cannabis Stocks

2 Risky Stocks That Could Send Your $100,000 Investment to $0

Cannabis stocks look risky because price wars, dilution, and regulation can turn one weak quarter into a long drawdown.

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

My Biggest Investing Regret in 2025 Was Buying This Stock

Canopy Growth is a cautionary reminder to buy businesses, not headlines, especially in hype-driven sectors like cannabis.

Read more »

Yellow caution tape attached to traffic cone
Cannabis Stocks

2 Popular Stocks That Could Wipe Out a $100,000 Nest Egg

Aurora Cannabis (TSX:ACB) is one stock that could wipe out your nest egg.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Here’s Why I Wouldn’t Touch Canopy Growth Stock With a 10-Foot Pole

Down almost 99% from all-time highs, Canopy Growth is a beaten-down cannabis stock that remains a high-risk investment in 2026.

Read more »

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Cannabis Stocks

2 Stocks That Could Turn $100,000 Into $0 Faster Than You Think

Canopy Growth and Plug Power are two unprofitable stocks that remain high-risk investments for shareholders in 2026.

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

Will Canopy Growth Keep the Losing Streak Going in 2026?

Canopy Growth Corp (TSX:WEED) was one of the market's biggest losers in 2025.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

TFSA Investors: An Undervalued Cannabis Stock You Can Buy for $500 Right Now

Down almost 70% from all-time highs, Curaleaf is a TSX cannabis stock that trades at an attractive valuation in December…

Read more »