3 Reasons to Buy goeasy Stock Like There’s No Tomorrow

goeasy stock has made its investors’ rich. Moreover, there are compelling reasons to buy goeasy stock as if there’s no tomorrow.

| More on:
man touches brain to show a good idea

Source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

goeasy (TSX:GSY) stock has gained nearly 92% over the past year. While shares of this financial services company have appreciated significantly, there are compelling reasons to buy goeasy stock as if there’s no tomorrow. In this article, I’ll discuss three reasons that make goeasy a must-own Canadian stock

Before I dig deeper, investors should note that goeasy offers leasing and lending services to subprime borrowers. Operating under three distinct brands — easyfinancial, easyhome, and LendCare — the company provides a range of financial solutions, including unsecured and secured loans, lease-to-own services, and point-of-sale financing, including buy-now-pay-later options.

goeasy’s success stems from its ability to consistently grow its revenue and earnings at a solid pace. Investors should note that goeasy’s revenue and adjusted earnings per share (EPS) have grown at a compound annual growth rate (CAGR) of 19% and 28.6% between 2013 and 2023. 

The company’s performance has been even better in recent years, which indicates that goeasy’s sales and EPS growth rate have accelerated. For instance, over the past five years (ending March 31, 2024), goeasy’s revenue has risen at a CAGR of 20.03%. Meanwhile, its EPS grew at a CAGR of 32.2%.

Thanks to its solid financials, goeasy stock has registered notable growth, making its investors rich. goeasy stock has surged by nearly 1,111% over the past decade, reflecting a CAGR of over 28%. Moreover, in the last five years, the stock experienced a CAGR of about 31.6%, generating an impressive total return of about 296%.

Created with Highcharts 11.4.3Goeasy PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.ca

With this background, let’s look at three things that make goeasy an attractive investment. 

Market dominance and solid growth potential

goeasy is a leader in Canada’s subprime lending market. Thanks to its omnichannel offerings, wide product range, geographical expansion, and diversified funding sources, goeasy is poised to capitalize on the large non-prime lending market. 

goeasy’s leadership highlighted during the recent quarterly conference call that the company is witnessing solid momentum across its several products and acquisition channels, including unsecured lending and automotive financing. 

The increase in loan originations will likely drive its loan portfolio and revenue growth. Solid revenue growth, stable credit and payment performance (showcasing goeasy’s ability to manage credit risk effectively), and improving operating efficiency will likely lead to stellar earnings growth and drive its share price.

goeasy stock offers high dividend growth

Thanks to its solid fundamentals and strong earnings base, goeasy has consistently increased its dividend rapidly, making it a compelling investment for income investors. It’s worth highlighting that goeasy became part of the S&P/TSX Canadian Dividend Aristocrats Index in February 2020 as it increased its dividend at a CAGR of 42% over the prior five years. 

Since 2020, goeasy’s dividend increased by about 113% to $0.96 in 2023. Furthermore, this financial services company increased the quarterly dividend to $1.17 per share, up 21.9% from $0.96 in February 2024. This marked goeasy’s 10 consecutive years of dividend growth. 

goeasy’s valuation is attractive 

goeasy stock has appreciated quite a lot over the past year. Nonetheless, the stock is trading at an attractive valuation. It is trading at the next 12-month price-to-earnings multiple of 10, which is lower than its historical average. Moreover, it appears low considering goeasy’s solid double-digit earnings-growth rate and a dividend yield of 2.6%. 

Bottom line

goeasy’s ability to grow its revenue and earnings at a double-digit rate, focus on enhancing shareholders’ return with high dividend growth, and compelling valuation make goeasy a buy near the current levels.

Should you invest $1,000 in goeasy right now?

Before you buy stock in goeasy, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and goeasy wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Sneha Nahata has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Investing

A worker overlooks an oil refinery plant.
Energy Stocks

The Smartest Oil Stock to Buy With $2,000 Right Now

An oil stock that reported strong Q1 2025 financial results is a screaming buy right now.

Read more »

cloud computing
Investing

Where Will Constellation Software Stock Be in 4 Years?

Constellation Software is a blue-chip TSX tech stock that trades at a lofty multiple in May 2025. Is CSU stock…

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Thursday, May 8

Following the Fed's rate pause, TSX investors’ focus will likely remain on corporate earnings and global trade developments.

Read more »

sale discount best price
Dividend Stocks

This Monthly Dividend Stock at $53 Is Too Cheap to Ignore

There are plenty of great dividend stocks on the market to consider buying, but this monthly gem is just too…

Read more »

ETF stands for Exchange Traded Fund
Dividend Stocks

The Best Canadian ETFs $1,000 Can Buy on the TSX Today

If you're looking for ETFs that can turn $1,000 into strong cash flow, then these are the ones I'd go…

Read more »

jar with coins and plant
Metals and Mining Stocks

Where Will Barrick Gold Be in 5 Years?

Barrick Gold stock's trajectory to 2029: Gold’s anchor, copper’s charge in the energy revolution

Read more »

Silver coins fall into a piggy bank.
Dividend Stocks

Where I’d Invest my TFSA Savings in the TSX Today

If you want the stability of defence with the growth from tech, this is the ideal stock.

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

How I’d Invest $7,000 in My TFSA to Earn $50 in Monthly Income

High-yield stocks like Freehold Royalties, which is yielding more than 9%, are prime candidates for your TFSA.

Read more »