Why ‘Roaring Kitty’ Sent Meme Stocks Soaring Like It’s 2021

Roaring Kitty came back, leading to another rally in meme stocks that could be over before it even gets started.

| More on:

The names surrounding stock market trends over the last few years have been ridiculous and hilarious to say the least. And the most recent one to enter headlines once again is X contributor Roaring Kitty.

After going MIA over the last three years, X user, whose real name is Keith Gill, started up another bull run in meme stock favourite GameStop (NYSE:GME) this week, sending shares soaring. But could it all come crashing down once again?

A gamer uses goggles to play an augmented reality game. tech

Source: Getty Images

What happened

First, let’s get into why Gill matters in the first place. Gill was hugely responsible for the surge in GameStop stock back in 2021, when the investor started posting about the video game retailer on X.

Yet after the pandemic craze was over, the company left social media for a solid three years.

Now, he’s back.

Gill made his first social media post on May 13, 2024, of a man shifting from a laid-back position playing video games, to leaning forward and looking at full attention. The cryptic post sent users wild, and shares of GameStop stock soared once again.

Since the post, shares of GameStop stock have surged an insane 218%, and are rising, as of writing. And the growth didn’t end there.

Trickle-down effect

While GameStop stock started rallying, other former meme stocks also saw a boost. This included AMC (NYSE:AMC) shares hurtling forward as well, up about 240% since the post came out.

American companies weren’t the only ones seeing a rise. Canadian tech stock BlackBerry (TSX:BB) also enjoyed a huge increase in share price. Since the post came out, shares are up 26% on the TSX. Yet the question is, how long can it last?

‘Gamification’

Analysts are terming the recent rally as another “gamification” in the markets, where investors try to get involved and “play.” However, it does cause one to wonder exactly who will come out as the winners, given the immense losses that occurred last year.

That’s because this “gamification” is nothing short of gambling, as investors try to get the best results and the best price. Accordingly, many investors put cash into these markets aiming to see large gains in a short period of time. And if that’s not like gambling, I don’t know what is.

Especially since the markets went on to see incredible losses. GameStop stock went from a share price of US$86.88 down to just US$10.15, a drop of 88%. AMC stock was similar, with shares at US$551.38 and then dropping to US$327, down 41%. And that was only the beginning, with shares going on to plunge downwards. Even now, with shares back up, AMC stock is only at US$9.61 per share as of writing.

As for BlackBerry stock, shares almost fell as low as $18 before plunging downwards, and even with the recent increase are only at $4.86.

Stick to your guns

While it can be fun to “play” the market sometimes, it’s always a good idea to stick to your long-term goals. If you want to gamble with some of your investments, then that’s up to you. But as with gambling, only use the cash you’re willing to lose completely. Because in the case of meme stocks, that looks highly likely.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Tech Stocks

The letters AI glowing on a circuit board processor.
Tech Stocks

Too Much U.S. Tech? Here’s the TSX Stock I’d Add now

Investors heavy in U.S. tech can diversify with this Canadian AI company benefiting from strong demand and infrastructure spending.

Read more »

man looks worried about something on his phone
Tech Stocks

What’s a Great Tech Stock to Buy Right Now?

Apple (NASDAQ:AAPL) looks like a cheap tech giant worth picking up amid the tech wobbles.

Read more »

investor faces bear market
Tech Stocks

3 Canadian Stocks to Buy If the TSX Pulls Back 10%

A dip in the market can turn a watchlist stock into a "buy now," especially if the business is growing…

Read more »

dividends grow over time
Tech Stocks

1 Growth Stock Down 51% to Buy Hand Over Fist in March

Constellation Software (TSX:CSU) stock is down 51%! Grab this 38,000% compounding legend at a rare "clearance rack" price before the…

Read more »

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Tech Stocks

The Canadian AI Stock That Could Soon Go Public

Microsoft (NASDAQ:MSFT) Copilot and other AI innovators could make for a huge Cohere IPO in 2026 or 2027.

Read more »

Paper Canadian currency of various denominations
Tech Stocks

1 Practically Perfect Canadian Stock Down 38% to Buy and Hold Forever

Topicus has slid hard from its highs, but its cash-flow compounding engine may still be running underneath the noisy headlines.

Read more »

chip glows with a blue AI
Tech Stocks

TFSA vs. RRSP: Where Should You Buy Micron Stock?

Micron stock has rallied 350% in 12 months. Is there more upside to the stock? If you are considering investing,…

Read more »

man is enthralled with a movie in a theater
Tech Stocks

Netflix Lost. Netflix Won. Film at 11.

Netflix lost the bidding war for Warner Bros. Why are investors celebrating?

Read more »