Why ‘Roaring Kitty’ Sent Meme Stocks Soaring Like It’s 2021

Roaring Kitty came back, leading to another rally in meme stocks that could be over before it even gets started.

| More on:
A gamer uses goggles to play an augmented reality game. tech

Source: Getty Images

The names surrounding stock market trends over the last few years have been ridiculous and hilarious to say the least. And the most recent one to enter headlines once again is X contributor Roaring Kitty.

After going MIA over the last three years, X user, whose real name is Keith Gill, started up another bull run in meme stock favourite GameStop (NYSE:GME) this week, sending shares soaring. But could it all come crashing down once again?

What happened

First, let’s get into why Gill matters in the first place. Gill was hugely responsible for the surge in GameStop stock back in 2021, when the investor started posting about the video game retailer on X.

Yet after the pandemic craze was over, the company left social media for a solid three years.

Now, he’s back.

Gill made his first social media post on May 13, 2024, of a man shifting from a laid-back position playing video games, to leaning forward and looking at full attention. The cryptic post sent users wild, and shares of GameStop stock soared once again.

Since the post, shares of GameStop stock have surged an insane 218%, and are rising, as of writing. And the growth didn’t end there.

Trickle-down effect

While GameStop stock started rallying, other former meme stocks also saw a boost. This included AMC (NYSE:AMC) shares hurtling forward as well, up about 240% since the post came out.

American companies weren’t the only ones seeing a rise. Canadian tech stock BlackBerry (TSX:BB) also enjoyed a huge increase in share price. Since the post came out, shares are up 26% on the TSX. Yet the question is, how long can it last?

‘Gamification’

Analysts are terming the recent rally as another “gamification” in the markets, where investors try to get involved and “play.” However, it does cause one to wonder exactly who will come out as the winners, given the immense losses that occurred last year.

That’s because this “gamification” is nothing short of gambling, as investors try to get the best results and the best price. Accordingly, many investors put cash into these markets aiming to see large gains in a short period of time. And if that’s not like gambling, I don’t know what is.

Especially since the markets went on to see incredible losses. GameStop stock went from a share price of US$86.88 down to just US$10.15, a drop of 88%. AMC stock was similar, with shares at US$551.38 and then dropping to US$327, down 41%. And that was only the beginning, with shares going on to plunge downwards. Even now, with shares back up, AMC stock is only at US$9.61 per share as of writing.

As for BlackBerry stock, shares almost fell as low as $18 before plunging downwards, and even with the recent increase are only at $4.86.

Stick to your guns

While it can be fun to “play” the market sometimes, it’s always a good idea to stick to your long-term goals. If you want to gamble with some of your investments, then that’s up to you. But as with gambling, only use the cash you’re willing to lose completely. Because in the case of meme stocks, that looks highly likely.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Tech Stocks

AI microchip
Tech Stocks

TFSA Investors: The Best AI Stocks for Tax-Advantaged Accounts

Kinaxis (TSX:KXS) stock has pivoted to an AI-infused growth focus, and this other AI stock could invigorate your TFSA.

Read more »

Data center woman holding laptop
Tech Stocks

Why I’d Buy Nvidia Stock Even at Today’s Prices  

Nvidia stock has already rallied 900%. This growth is not a bubble but backed by fundamentals that make the stock…

Read more »

man touches brain to show a good idea
Tech Stocks

2 No-Brainer Stocks to Buy Right Now for Less Than $1,000 

These two Canadian growth stocks are among the few no-brainer stocks that may be worth buying on dips for those…

Read more »

healthcare pharma
Tech Stocks

1 Growth Stock With Legit Potential to Outperform the Market

This top growth stock could certainly see some superior growth in the near future, and it now offers superior value!

Read more »

Illustration of data, cloud computing and microchips
Tech Stocks

Down More Than 30% From Their 52-Week Highs, 3 TSX Tech Stocks Smell Like Buys: Should You Bite?

Given their healthy growth prospects and discounted stock prices, these three tech stocks could deliver superior returns in the long…

Read more »

A worker drinks out of a mug in an office.
Tech Stocks

1 Tech Stock I’d Buy Before Shopify Stock

Sure, Shopify (TSX:SHOP) stock could boom again. But I think this other stock is far more likely.

Read more »

ETF chart stocks
Tech Stocks

How to Invest in AI If You’re Scared of Volatility

Investing in AI stocks comes with volatility. Here is a way to give your portfolio exposure to AI potential while…

Read more »

Silhouette of businessman sit on chair and hold a cigar and looking at the city in night.
Tech Stocks

3 Technology Stocks That Could Make You a Millionaire

Looking for some of the best technology stocks to buy? Here's a look at three stellar options that can provide…

Read more »