Could This Under-the-Radar Canadian Stock Be the Next Shopify?

An under-the-radar Canadian stock could be the next Shopify, given its market-beating and stellar returns thus far in 2024.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Many companies suffered business reversals and some closures during the global pandemic. However, the pandemic-induced lockdowns and social-distancing measures intensified the popularity of Canadian e-commerce company Shopify (TSX:SHOP). The stock became a sensation in 2020, and Canada’s technology sector suddenly had a face.

The phenomenal rise started five years ago when global e-commerce won over merchants and customers. Shopify delivered back-to-back returns of over 184% in 2019 and 2020. In May 2020, the tech darling dethroned Royal Bank of Canada as the most valuable TSX company by market capitalization.

Created with Highcharts 11.4.3Shopify PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.ca

Unfortunately, Shopify’s growth story is history in 2024 because the virus-fueled catalysts are gone. The current share price of $86.82 is 93.7% lower than at year-end 2021. Also, SHOP is down 15.84% year to date. Today, an under-the-radar TSX stock could be the next Shopify.

Online fintech

Propel Holdings (TSX:PRL) is not an e-commerce platform but an online financial technology company. Its market cap of $822.2 million is considerably smaller than the $111.7 billion of Shopify. However, PRL’s trailing one-year price return is +249.64% compared to Shopify’s -0.16%. At $23.85 per share, the year-to-date gain is 86.94%.

Created with Highcharts 11.4.3Propel PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.ca

This fintech boasts a proprietary online lending platform and caters to Canadian and U.S. clients, particularly those without access to credit. Propel’s credit products include installment loans and lines of credit. It also offers analytics, marketing, and loan servicing services.

The consumer lender has been operating since 2011 and takes pride in its artificial intelligence (AI) and underwriting capabilities today. Before I forget, unlike Shopify, Propel Holdings is a dividend payer. If you invest today, the dividend yield is 2.17%.

Record results

Propel Holdings’s record results in the first quarter (Q1) 2024 reflect in the stock’s performance. In the three months ended March 31, 2024, revenue and net income climbed 47% and 77% to US$96.5 million and US$13.1 million compared to Q1 2023. The board approved an 8% dividend hike, the fourth increase since the start of 2023.

“We have had an exceptionally strong start to the year and are proud to deliver another quarter of record results, including record revenue, adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization), net income, adjusted net income and ending combined loan and advanced balances (CLAB),” said its chief executive officer Clive Kinross.

Tremendous growth opportunity

According to management, it was Propel’s strongest first quarter in history. Strong consumer demand led to record numbers. Kinross added that the AI-powered technology platform helped achieve stellar performance. Moreover, the Q1 2024 results are at par, if not better than the full-year 2023 results.

In 2023, revenue and net income increased 54% and 68% year over year to US$96 million and US$8.5 million, respectively. The underwriting platform processed over 164,000 loans and lines of credit last year.

Kinross sees tremendous opportunity for business growth in 2024. He expects the underserved consumers of traditional financial institutions and lenders to grow. He said the solid start for 2024 indicates these people’s economic health and resilience.

Red-hot stock

Propel Holdings’s business thrives and is profitable. This fintech could be a red-hot stock like Shopify before. The difference is that it won’t rely on external factors like coronavirus to drive growth. Overlooked borrowers are the growth catalysts.   

Should you invest $1,000 in Propel right now?

Before you buy stock in Propel, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Propel wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $20,697.16!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 29 percentage points since 2013*.

See the Top Stocks * Returns as of 3/20/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Christopher Liew has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Propel and Shopify. The Motley Fool has a disclosure policy.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Tech Stocks

man in suit looks at a computer with an anxious expression
Tech Stocks

1 Severely Oversold Stock to Buy as the TSX Takes a Dive

Shopify (TSX:SHOP) stock looks like a fantastic deal after its latest bearish descent off 52-week highs.

Read more »

dividends can compound over time
Tech Stocks

This Stock Could Be the Best Investment of the Decade

Here’s the main reason why I find this amazing Canadian growth stock undervalued right now.

Read more »

stocks climbing green bull market
Tech Stocks

Here’s How a $10,000 TFSA Could Eventually Grow Into $100,000

Here's why TFSA investors should consider owning quality growth stocks such as Uber in their portfolio right now.

Read more »

sale discount best price
Tech Stocks

1 Canadian Stock That’s a Steal at Today’s Prices

A Canadian stock, an intersection of technology and energy, is a buying opportunity at its current price.

Read more »

sale discount best price
Dividend Stocks

Is This Correction Your Chance? Top 5 Canadian Dividend Stocks on Sale

For value, income, and long-term growth, check out these top five dividend stocks.

Read more »

chart reflected in eyeglass lenses
Tech Stocks

3 Stocks I Think Everyone Should Buy – Every Time They Dip 

Buying the dip in the right stocks can accelerate your returns. Here’s a way to choose the right stock to…

Read more »

stocks climbing green bull market
Tech Stocks

Market Volatility? A Canadian Investor’s Guide to Turning Uncertainty Into Profit

Volatile stock markets are a long-term wealth-building opportunity. Here's how you can profit from uncertainty.

Read more »

Medicinal research is conducted on cannabis.
Tech Stocks

Buy the Dip, Eh? 3 Canadian Stocks to Scoop Up During This Correction

Looking for value in a correction? Now could be the time to pick up these three Canadian stocks.

Read more »