Is Now the Time to Buy McDonald’s Stock?

McDonald’s (NYSE:MCD) stock may have seen a decline in sales, but this didn’t stop investors from jumping on a growth opportunity.

| More on:

McDonald’s (NYSE:MCD) dropped from grace this week as it recently reported its first decline in global same-store sales in nearly four years. The stock saw a 1% drop in the second quarter of 2024. This miss, alongside a slight revenue shortfall and lower-than-expected earnings per share, raises questions about whether McDonald’s stock is a worthwhile investment at present. Today, let’s look at whether this recent drop could be a major deal.

The highlights

For the second quarter, McDonald’s delivered an adjusted earnings per share (EPS) of US$2.97, falling short of the US$3.07 forecast. Revenue was US$6.49 billion, slightly below the anticipated US$6.61 billion. Net income also decreased by 12% to US$2 billion. These figures reflect a broader trend of reduced consumer spending, exacerbated by persistent inflation and external challenges.

The drop in global sales came down to a shift among lower-income consumers towards more affordable food options and a decrease in dining out. Specific regions such as France, China, and the Middle East have shown weaker performance. The Middle East, in particular, has been affected by consumer boycotts due to perceptions of McDonald’s support for Israel in the Gaza conflict.

In response to the decline, McDonald’s introduced more US$5 meal deals in the U.S., which has been successful and is set to be extended. The company is also focusing on testing new menu items and remaining selective with price increases to maintain profitability. Despite the earnings miss, McDonald’s shares rose nearly 4% following the report, as investors reacted positively to the company’s strategic efforts to attract customers through value promotions.

Valuable?

As of writing, McDonald’s stock is trading at US$263 with a market cap of US$189.7 billion. The company’s price-to-earnings (P/E) ratio stands at 22.36, which is still below the industry average of 25.6. McDonald’s EPS of US$11.77 demonstrates solid profitability, while its dividend yield of 2.65% provides steady income for investors. The stock has experienced a one-year price decline of 14%, so there has certainly been some turbulence.

Even so, and despite the recent sales decline, McDonald’s remains strong in profitability metrics. The company boasts a net profit margin of 33.36%, significantly higher than the industry average of 19.26%. EPS growth is strong at 26.36%, although sales growth at 4.60% lags behind the industry average. Income growth is also impressive at 37.09%, though still slightly below the industry average as well.

Bottom line

There are few companies out there that offer the strength of McDonald’s. While McDonald’s has faced challenges, the company’s strategic initiatives, strong profitability metrics, and the successful introduction of value-oriented meal deals offer a balanced view. The stock is currently trading below its historical highs and industry averages. So, this certainly could present a buying opportunity for investors looking for a well-established company with a solid track record.

Investors should still weigh the current market conditions and McDonald’s strategic responses against the backdrop of its recent performance. Yet for those confident in the company’s ability to navigate through economic pressures and competitive challenges, McDonald’s stock may be worth considering at its current valuation.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

Where to Invest Your $7,000 TFSA Contribution

The TFSA is attractive for investors who want to generate tax-free passive income.

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Dividend Stocks

TFSA Investors: 3 Dividend Stocks Worth Holding Forever

These TSX stocks have the potential to grow their dividends over the next decade, making them top investments for TFSA…

Read more »

Tractor spraying a field of wheat
Dividend Stocks

Is Nutrien Stock a Buy for its Dividend Yield?

Nutrien is down more than 50% form the 2022 highs. Is NTR stock now oversold?

Read more »

golden sunset in crude oil refinery with pipeline system
Dividend Stocks

Best Stock to Buy Right Now: Enbridge vs TC Energy?

Enbridge and TC Energy rebounded nicely over the past year. Are more gains on the way?

Read more »

Electricity transmission towers with orange glowing wires against night sky
Dividend Stocks

2 Utility Stocks That Are Smart Buys for Canadians in November

Are you looking for some of the smart buys to consider in November? These utility stocks offer growth and a…

Read more »

View of high rise corporate buildings in the financial district of Toronto, Canada
Dividend Stocks

Is Power Corporation of Canada Stock a Buy for its 5% Dividend Yield?

Is Power Corporation of Canada (TSX:POW) stock's 5% dividend yield worth it? Discover why this resilient stock could be a…

Read more »

hand stacks coins
Dividend Stocks

Here Are My Top 3 Dividend Stocks to Buy Now

These three dividend stocks are ideal for strengthening your portfolio and earning a stable passive income.

Read more »

man touches brain to show a good idea
Dividend Stocks

3 No-Brainer REIT Stocks to Buy Right Now for Less Than $200

REITs have long been touted as some of the best dividend stocks out there if you want recurring, strong income.…

Read more »