The AI Gold Rush: How to Strike it Rich With the Right Stocks

Although AI offers tremendous growth potential over the coming years, it’s essential to ensure you buy the right stocks for your portfolio.

With the rapid improvement in artificial intelligence (AI) over the last few years and all the industries where it can help improve efficiencies, the potential that AI stocks offer is one of the most exciting in our lifetimes. However, even with the significant long-term growth potential that can come from AI technology, it’s still essential to ensure you buy the right stocks.

With any technology this exciting and this promising there is a tonne of opportunity. However, there will also be a lot of competition.

Not only will there be a tonne of tech stocks trying to create AI technology, but stocks in all sorts of industries will also be implementing AI technology into their operations.

Therefore, as much potential as there is for some stocks to gain value and market share, with all the competition, there will be plenty of stocks that also lose out. Furthermore, these stocks may not only underperform their peers. They could actually end up losing value altogether.

The increased competition among stocks will also lead companies to spend a tonne of capital on research and development or implementing AI into their operations. So it’s essential to ensure you do a tonne of research and pick the stocks with the best long-term prospects, as well as ones that are right for you.

So, if you’re interested in the AI gold rush, here are some considerations to help you find the best stocks.

Technology circuit board and core, 3d rendering.

Source: Getty Images

Decide how much risk you want to take on

With so many different companies either investing in creating AI technology or adopting AI into their operations to improve efficiencies, investors have plenty of options. So, the first question to consider is how much risk you want to take on.

Naturally, if you’re looking for stocks with the highest growth potential, you’ll need to take on more risk, whereas the safer you go, the more likely the growth will be muted.

For example Nvidia, the massive $3 trillion AI chip stock, is considered one of the highest-potential AI stocks you can buy. However, it’s also extremely volatile and frequently gains or loses more than 10% of its value in a single day, making it a super high-risk stock.

On the other hand, Thomson Reuters, which has been implementing AI technology into its operations and services, is one of the most stable and reliable stocks in Canada. The information colossus has the potential to continue its strong and consistent growth over the long haul, but it likely won’t see the same significant gains as a higher-risk tech stock.

So it’s essential to decide how much risk you’re willing to take on and then find stocks that align with that risk appetite.

How much exposure do you want?

In addition to how much risk you’re willing to take on, it’s also essential to consider how much exposure you want to AI and how you want to gain that exposure.

Some investors will choose to buy just one AI stock that offers significant exposure, while others may choose to buy a handful of stocks that each offer less exposure individually.

For example, a stock like Microsoft has considerable growth potential thanks to AI, but it’s also a massive $3 trillion stock with numerous business segments. So, although an investment in Microsoft offers exposure to the growth potential of AI, you’re also gaining exposure to its many segments.

Research the valuation to find the best AI stocks on the market

Finally, you also can’t ignore the valuations of these stocks, especially in the tech sector, which tend to have significant valuations.

While many of these stocks do have tremendous growth potential, it’s essential to ensure the valuations are reasonable and that you don’t get caught up in the hype and overpay for them.

Even with significant potential, if you overpay for AI technology exposure, it could take years – or possibly never – for the stock to grow into its valuation. The hype may drive prices up temporarily, but long-term success hinges on reasonable valuations that eventually align with the company’s actual growth prospects.

So, before you invest in any AI stock, it’s essential to ensure that the valuation is reasonable.

Fool contributor Daniel Da Costa has no position in any of the stocks mentioned. The Motley Fool recommends Microsoft and Nvidia. The Motley Fool has a disclosure policy.

More on Tech Stocks

warehouse worker takes inventory in storage room
Tech Stocks

A Once-in-a-Decade Investment Opportunity: The 2 Best AI Stocks to Buy in April 2026

Kinaxis and Docebo are two Canadian AI stocks with record growth, expanding margins, and massive tailwinds. Here is why April…

Read more »

runner checks her biodata on smartwatch
Tech Stocks

2 Growth Stocks That Have Pulled Back Up to 47% – and Look Worth Buying Right Now

Blackberry and Well Health stocks, two of Canada's leading growth stocks, are setting up for continued momentum in their businesses.

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Tech Stocks

Missed the RRSP Deadline? Here’s 1 Move to Make Now

Missed the RRSP deadline? Discover how to make the most of your tax savings with contributions and carry-forward rules.

Read more »

moving into apartment
Tech Stocks

1 Top Growth Stock to Buy in April

Shopify (TSX:SHOP) is a great growth stock to buy while it's down and out.

Read more »

middle-aged couple work together on laptop
Tech Stocks

Have $5,000 to Invest? 2 Growth Stocks That Could Potentially Double in Value

Adding these two TSX tech stocks can provide your self-directed investment portfolio with a significant boost and help you grow…

Read more »

stock chart
Stocks for Beginners

3 TSX Stocks That Could Bounce First When Sentiment Turns

These three beaten-down Canadian stocks have real businesses showing early improvements that could spark a quick rebound.

Read more »

Safety helmets and gloves hang from a rack on a mining site.
Energy Stocks

The Best Way I’d Put $3,000 to Work Right Now

A starting capital of $3,000 can become a foundation for long-term wealth with the right investment choices.

Read more »

AI concept person in profile
Tech Stocks

Got $5,000? 5 Tech Stocks to Buy and Hold for the Long Term

Discover how to navigate market fears and identify valuable stocks to buy and hold for long-term investment success.

Read more »