Dollarama Stock: Buy, Sell, or Hold in 2025?

After gaining more than 125% over the last three years, is Dollarama stock still one of the best Canadian stocks to buy in 2025?

| More on:

When it comes to high-quality growth stocks that consistently outperform the rest of the market, there’s no question that Dollarama (TSX:DOL) is one of the very best.

For years now, Dollarama has not only grown its sales rapidly but also consistently increased its profitability.

The stock has one of the best-known brands in Canada and continues to be a top choice for consumers looking to buy staples as cheaply as possible. It’s this business model that continues to allow Dollarama stock to outperform.

For example, when the economy is weakening, and most stocks across various industries face increasing headwinds, Dollarama stock naturally sees tailwinds.

However, even once the market has recovered, consumers typically stick to their spending habits and continue to save money by shopping at Dollarama, leaving more cash in their pockets for discretionary spending.

Despite its ability to grow in any economic environment, though, it’s not just Dollarama’s business model that makes it such a high-quality investment, as there are plenty of other discount retailers across the country.

In addition to its business model, management has done an incredible job over the years, opening new stores and improving its merchandising to maximize the revenue Dollarama generates for every consumer who walks through its doors.

After an incredible run over the last three years, though, where the stock has gained more than 127%, it’s natural to wonder whether Dollarama stock is still worth buying in 2025.

So, let’s look at Dollarama’s outlook in the coming years, as well as its current valuation, to determine whether to buy, sell or hold Dollarama today.

data analyze research

Image source: Getty Images

Is Dollarama stock still worth buying in 2025?

As I mentioned above, when the economy starts to worsen, Dollarama naturally sees an increase in foot traffic in its stores, translating to a significant increase in sales.

For example, throughout 2022 and 2023, when inflation was surging and interest rates were rising rapidly as a result, Dollarama saw same-store sales growth (SSSG) of 12% and 12.8%, respectively. That SSSG led to an increase in sales of 16.7% throughout 2022 and 16.1% through 2023.

Furthermore, and more importantly, its normalized earnings per share (EPS) increased significantly, up over 26% in 2022 and more than 28% in 2023.

Yet even now, as the economy has improved, Dollarama stock continues to perform well. For example, throughout 2024 analysts anticipate that Dollarama’s sales again increased by 8.9% and its normalized EPS jumped by 14.1%.

This shows exactly how impressive of a job Dollarama’s management has done. For example, back in 2020, its net income margins were roughly 14%. That’s already increased to more than 17% and is expected to climb to more than 19% over the next 24 months.

This isn’t necessarily surprising, though. Dollarama continues to open approximately 65 new stores each year with a target of 2,200 stores across Canada by 2034, compared to the roughly 1,600 stores it operates today.

Furthermore, on average, it takes Dollarama stock just two years to earn back the cash flow it takes to open new stores, demonstrating how it continues to grow both sales and profitability so quickly.

Plus, on top of its impressive operations in Canada, Dollarama’s investment in Dollarcity, a Latin American discount retailer, offers plenty of growth potential, with Dollarama targeting 1,050 stores by 2031, up from just under 600 stores today.

Therefore, there’s no question the impressive Canadian growth stock continues to have a tonne of long-term potential. The real question, however, is whether Dollarama’s current valuation makes it a worthwhile investment today.

Is the discount retailer worth buying in 2025?

Despite gaining more than 125% over the last three years, in the last two months, Dollarama stock has sold off by nearly 10%, making now the perfect opportunity to gain exposure.

There’s no question the stock is expensive. However, as one of the very best growth stocks in Canada, it’s not surprising to see Dollarama trade with a growth premium.

So, although its forward price-to-earnings ratio is 31.8 today, it’s actually down significantly from its high just a few months ago of nearly 36 times.

Therefore, considering Dollarama’s ability to grow sales and profitability in any economic environment, its significant long-term potential more than justifies its current valuation, making it a stock investors can buy for the long haul today.

Fool contributor Daniel Da Costa has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

dividend stocks are a good way to earn passive income
Dividend Stocks

Passive Income: How Much Do You Need to Invest to Make $500 Per Month?

These dividend stocks with strong fundamentals are likely to maintain consistent monthly distributions over the long term.

Read more »

Man meditating in lotus position outdoor on patio
Stocks for Beginners

Here’s What a Typical Canadian Has Saved in Their TFSA by 45

If you want to build wealth for your TFSA, think about disciplined savings and thoughtful investing.

Read more »

diversification is an important part of building a stable portfolio
Stock Market

The 3 Stocks I’d Buy and Hold in 2026

Are you wondering how to navigate a volatile stock market in 2026? These three stocks provide an attractive mix of…

Read more »

oil pump jack under night sky
Energy Stocks

The Canadian Energy Stock I’m Buying Now: It’s a Steal

A "mass" resignation of directors of Gran Tierra Energy (TSX:GTE) stock is intriguing, but the value proposition on this small-cap…

Read more »

Canadian Dollars bills
Dividend Stocks

Want Decades of Passive Income? 2 Stocks to Buy and Hold Forever

Discover the strategy for generating passive income with Canadian stocks. Invest in sustainable dividends for better returns.

Read more »

Partially complete jigsaw puzzle with scattered missing pieces
Tech Stocks

Billionaires Are Dropping Tesla Stock and Buying This TSX Stock in Bulk

Billionaires are trimming Tesla and rotating into a TSX stock. Shopify is the TSX tech giant that is attracting massive…

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

Why Your TFSA — Not Your RRSP — Should Be Your Income Workhorse

The TFSA offers greater flexibility as an income workhorse because of its tax-free feature.

Read more »

Canadian investor contemplating U.S. stocks with multiple doors to choose from.
Dividend Stocks

Top Canadian Stocks to Buy With $10,000 in 2026

Add these two TSX stocks to your self-directed investment portfolio if you’re on the hunt for bargains in the stock…

Read more »