Consumer Spending Plays Amidst the Current Market Dip

Consumption may go down in market dips, but certain consumer stocks are certainly better off than others.

| More on:

Market dips can make investors feel a bit uneasy. However, these times can also present some interesting opportunities. This is especially true for companies that rely on consumers spending money. The consumer discretionary sector includes things people buy that are not essential. Interestingly, this sector has often held up reasonably well when the market gets a little shaky.

Over the past three years, companies in this area have seen their earnings grow by an average of 3.4% each year. Revenues have also increased by about 8.9% annually. In fact, according to Statistics Canada, household final consumption expenditure in 2023 was $1,181.87 billion, an increase from $1,162.65 billion in 2022. This shows that overall consumer spending in Canada has been on an upward trend. But which stocks stand out as the best options during this market dip?

e-commerce shopping getting a package

Source: Getty Images

Dollarama

One Canadian company that stands out is Dollarama (TSX:DOL). It is a major retailer in Canada that sells a wide variety of everyday items at low, fixed prices. Dollarama tends to do well when people are more careful with their budgets. This often happens during slower economic periods and market dips.

In its most recent earnings report for the third quarter of fiscal year 2024, Dollarama announced a 14% jump in sales, reaching $1.29 billion. Sales in stores open for more than a year also increased by a healthy 10.8%. The company’s operating income went up by 18.7% to $293.1 million. As of writing, Dollarama has a market capitalization of over $42 billion. This all shows that Dollarama can still attract customers even when money is a bit tighter.

Restaurant Brands

Another significant player is Restaurant Brands International (TSX:QSR). This company owns popular fast-food chains like Tim Hortons, Burger King, and Popeyes. The restaurant industry can face some challenges, but Restaurant Brands has shown it can adapt.

In the fourth quarter of 2024, the company reported a 9.6% increase in its total sales across all its restaurants, amounting to US$9.8 billion. Notably, Tim Hortons in Canada saw its comparable sales grow by 11.3%. Restaurant Brands International currently has a market capitalization of over $45 billion. This strong performance indicates that the company’s brands are still popular with consumers.

Magna

Magna International (TSX:MG) is another Canadian company worth considering, though carefully. It is a big global supplier in the automotive industry. While the car industry can have its ups and downs, Magna’s diverse range of products and its presence around the world help it weather market changes.

In the fourth quarter of 2024, Magna’s sales reached US$10.57 billion, a 5% increase compared to the same time the year before. The company also focuses on new technologies, especially in electric and self-driving vehicles. Magna International has a market capitalization of over $13 billion. This could all position it for growth in the future, even if the current market has some uncertainty.

Bottom line

Investing when the market is down can be a smart move, but it is important to be careful. Companies like Dollarama, Restaurant Brands International, and Magna International have all demonstrated that they can be resilient and adapt to changing conditions. This makes them interesting options for investors who are looking at how consumer spending might play out during the current market dip.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool recommends Magna International and Restaurant Brands International. The Motley Fool has a disclosure policy.

More on Dividend Stocks

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

2 Canadian Dividend Stars That Still Offer a Good Price

These Canadian dividend stars still trade at attractive prices and have the potential to consistently increase dividends.

Read more »

Board Game, Chess, Chess Board, Chess Piece, Hand
Dividend Stocks

My 3-Stock TFSA Game Plan for 2026

Build a simple, high‑conviction TFSA portfolio for 2026 with three Canadian stocks offering stability, income, and long‑term compounding potential.

Read more »

Data center servers IT workers
Dividend Stocks

The Canadian Companies Driving the AI Infrastructure Buildout — and Why It Matters

Brookfield Corp. (TSX:BN) looks too good to ignore as its $100 billion spend seeks to unlock serious long-term value.

Read more »

Young adult concentrates on laptop screen
Dividend Stocks

What’s the Average TFSA Balance at Age 30 in Canada?

Grow your TFSA balance multi-fold by owning growth stocks such as Thomson Reuters right now.

Read more »

diversification is an important part of building a stable portfolio
Dividend Stocks

Where to Invest Your TFSA Contribution for Maximum Growth

A mix of stocks, ETFs, and REITs in a TFSA can provide diversified exposure and help drive maximum growth.

Read more »

A train passes Morant's curve in Banff National Park in the Canadian Rockies.
Dividend Stocks

A Canadian Dividend Stock Down 18% to Buy & Hold Forever

Canadian National Railway (TSX:CNR) is down 18% from its all-time high.

Read more »

Canadian investor contemplating U.S. stocks with multiple doors to choose from.
Dividend Stocks

Canadians Adding U.S. Stocks Right Now: Here’s 1 to Avoid and 1 to Buy

Steer clear of hype-driven turnarounds in favor of steady, cash-generating businesses with pricing power.

Read more »

ETFs can contain investments such as stocks
Dividend Stocks

3 Canadian ETFs to Buy and Hold Now in Your TFSA

Three standout Canadian ETFs offer relative safety, along with recurring income streams for long-term TFSA investors.

Read more »