BCE vs. Rogers Communications: How I’d Divide $10,000 Between Telecom Leaders

BCE (TSX:BCE) and Rogers Communications (TSX:RCI.B) have been hit way too hard in recent years.

| More on:
woman looks at iPhone

Source: Getty Images

Global financial markets took a nasty tumble in the after-hours trading session as President Trump unveiled stiff reciprocal tariffs on a wide range of nations. Undoubtedly, depending on who you ask, the tariffs were heftier and more widespread than many anticipated, with the broad S&P 500 tanking north of 3% on Wednesday’s after-hours session of trade.

Meanwhile, the tech- and growth-heavy Nasdaq 100 crumbled like a paper bag, shedding close to 4.5% of its value at the time of this writing. Indeed, at this juncture, it looks like the S&P 500 is not only making a round trip to correction territory (marked by a fall of at least 10% from all-time highs) but en route to hit fresh, new year-to-date lows.

Indeed, the S&P 500 could be off anywhere from 10-14% from its high by the time investors have had the opportunity to digest the full extent of new tariffs laid out in a rough Liberation Day or Termination Day, as Ontario Premier Doug Ford referred to it. Indeed, those who expected a bottom or a bounce this week were left in a state of shock.

Time to make a correction shopping list?

And while some very smart people, including Fundstrat’s Tom Lee, had a more optimistic view going into this week, it shows that even the best market strategists can get it wrong. With stocks at risk of a deeper correction and a recession that could come knocking this summer, it may be time to seek shelter in a more defensive dividend payer.

BCE (TSX:BCE) and Rogers Communications (TSX:RCI.B) are two names that dividend-focused value seekers may be inclined to buy on weakness. But if you’re in the market for both, which one should you buy more of, if at all? Let’s give each name a look as the two ailing telecoms look to ride out what could be a down year for Canada’s economy.

BCE

The telecom stocks have arguably already paid their dues, with shares already having shed more than half of their value from peak to trough. Though time will tell when they ultimately bottom out and begin to bounce, I think there’s potential deep value to be had by investors as the top telecom plays sink to new depths not seen in a long time!

BCE stock shed more than 4% on Wednesday’s session, adding to the already painful decline, closing in on 58% from peak to trough. Indeed, the yield is around 12.3% again.

And while a dividend cut looks like the only way out, I think that deep-value investors seeking a lower correlation (0.43 beta at writing) may wish to start picking up shares. Given the strong negative momentum, however, I’d be in no rush to load up here.

Created with Highcharts 11.4.3Bce PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.ca

Rogers

Rogers shares have already been punished severely, with the name now down around 52% from its high. So, how much more pain could be in the cards? It’s tough to tell, but I view the 5.53% dividend yield as safer than that of BCE’s. Either way, I wouldn’t rush to pick it up, following the pricey $11 billion deal for 12 years of NHL broadcast rights. That’s very expensive, in my view.

Either way, I’d only suggest picking up a few shares if you’re a deep-value investor who can handle double-digit percentage pain from current levels. It’s a falling knife that could be tough to time. If you’re keen on the telecom plays, perhaps dollar-cost averaging between both (50/50) could make sense.

Created with Highcharts 11.4.3Rogers Communications PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.ca

Should you invest $1,000 in Allied Properties Real Estate Investment Trust right now?

Before you buy stock in Allied Properties Real Estate Investment Trust, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Allied Properties Real Estate Investment Trust wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool recommends Rogers Communications. The Motley Fool has a disclosure policy.

More on Investing

open vault at bank
Stocks for Beginners

3 Canadian Bank Stocks to Shield Against Market Downturns

Bank stocks are some of the safest to hold on to, but these three are the best out there.

Read more »

a sign flashes global stock data
Dividend Stocks

Where I’d Invest $8,000 In the TSX Today

There's no shortage of great stocks on the TSX today. Here's a look at three options to consider adding to…

Read more »

Data center woman holding laptop
Energy Stocks

1 Magnificent Industrial Stock Down 35% to Buy and Hold Forever

This top TSX industrial stock is down 35% but poised for massive growth. Hammond Power's century-old business is transforming our…

Read more »

Two seniors float in a pool.
Dividend Stocks

How I’d Turn $7,000 Into a Growing Income Stream for Retirement

Investors looking for a growing income stream for retirement will find these stocks must-buy options right now.

Read more »

Tractor spraying a field of wheat
Dividend Stocks

Top 2 Canadian Stocks to Buy for Long-Term Gains

Sometimes investors worry too much about the near term, which is what makes these two top value options.

Read more »

semiconductor manufacturing
Tech Stocks

The Smartest Small-Cap Stock to Buy With $900 Right Now

With its strong foothold in high-growth sectors, this small-cap stock can navigate economic uncertainties well and deliver massive gains.

Read more »

money goes up and down in balance
Investing

Top Canadian Value Stocks Where I’d Invest My $7,000 TFSA Contribution

Here's why Restaurant Brands (TSX:QSR) and Dollarama (TSX:DOL) are two top Canadian value stocks investors should get behind right now.

Read more »

A shopper makes purchases from an online store.
Tech Stocks

If I Could Only Buy and Hold a Single Growth Stock, This Would Be It

Despite strong buying on positive investor sentiment, this healthy growth stock still trades at a discount.

Read more »